%0 Thesis
%9 Skripsi
%A NANANG EDI SURDIYANTO, NIM. 13730010
%B FAKULTAS IMU SOSIAL DAN HUMANIORA
%D 2018
%F digilib:34753
%I UIN SUNAN KALIJAGA YOGYAKARTA
%K Branding strategies, brand position, brand marketing, brand  performance, and building brand value and Warhole Store
%P 111
%T MANAJEMEN STRATEGI OUTLET DISTRIBUSI MEREK DALAM MENARIK MINAT BELI KONSUMEN    (STUDI DESKRIPTIF KUALITATIF PADA WARHOLE STORE DI YOGYAKARTA)
%U https://digilib.uin-suka.ac.id/id/eprint/34753/
%X Brand strategies management is part of marketing communications  that influence in managing all the elements that aims to form a brand. For  every company, consumers have a very important role because each  consumer has different behaviors and characteristics. This research is using  the the qualitative method of description. Data of the research are gathered  with interview and observational technics. Branding strategies is a brand  management in order to crate a brand and controlling consumer attitude and  behavior when viewing a brand. Which is needed in branding strategy  namely, brand position, brand marketing, brand performance, and building  brand value.  The research shows that Warhole Store conducts several activities in  order to enhance brand strategy management in marketing through on social  media. The purpose of this study is to find out how the branding strategy that  created by Warhole store in attracting consumer buying interest. Warhole  Store uses social media as a branding strategies by conducting promotions  on a regular basis, also attend betwen the consumer, which is the another  strategi of branding from Warhole store to introduce with the participating in  community events to suport the branding strategies built.
%Z Mokhamad Mahfud, S.Sos.I.,M.Si