%0 Thesis %9 Skripsi %A Hilwyna Mega Aguend, NIM. 13730039 %B FAKULTAS IMU SOSIAL DAN HUMANIORA %D 2018 %F digilib:34757 %I UIN SUNAN KALIJAGA YOGYAKARTA %K Instagram uses, Social Movements, Social Campaign %P 117 %T PENGGUNAAN INSTAGRAM DALAM MENCIPTAKAN KEPEDULIAN TERHADAP PEDAGANG KAKI LIMA DI JAKARTA (Studi deskriptif kualitatif pada Instagram @Ketimbang.Ngemis.Jakarta) %U https://digilib.uin-suka.ac.id/id/eprint/34757/ %X Instagram is one of the social media that popular these days. Instagram was release in 2010 and has about 400 million active users. The purpose of this research is to describe how Instagram work that is not only for business, and self actualization. But, there are individuals or groups that use Instagram to build awareness & concern by social movements such as donation or social service. This research uses a qualitative descriptive method. In this method researcher also use primery and secondary data sources which is obtain from interview and documentations. To check the validity of data, uses a triangulation of data source. The result of this research shows that Instagram can be use for social movements. @ketimbang.ngemis.jakarta Instagram account uses seven features on Instagram such as photo upload, caption, comment, likes, hashtag, mentions and followers. The features on Instagram can help the process of sharing information about sosok mulia. The Comunity of KNJ has campaign which is associated with love / grief concern, personal / mutual concern, and urgent concern. And the result is @ketimbang.ngemis.jakarta Instagram account can be use and provides an information about social Campaign & Social Movements. %Z Dra. Marfuah Sri Sanityastuti, M.Si