TY  - THES
N1  - Yanti Dwi Astuti, S. Sos, I, M.A
ID  - digilib34775
UR  - https://digilib.uin-suka.ac.id/id/eprint/34775/
A1  - NURMA SYAIDAH, NIM. 14730016
Y1  - 2018/12/17/
N2  - This study aims to determine how the insurance agent interpersonal
communication strategy of PT. Asuransi Allianz Life Indonesia, Yogyakarta
branch in acquiring new customers. This is motivated by the growing by the
number of insurance companies tha are growing and developing at the
present time, due to life risks such as the financial crisis, natural disasters,
increasing health and education costs, and the need for retirement. Insurance
agents who have the task of being an intermediary between customers and
companies to offer insurance products that are suitable for customers? needs.
The results of the study indicate that the Yogyakarta branch of
Allianz Life Indonesia Insurance Agency carries out interpersonal
communication strategies that are in accordance with what was studied in
this study. The communication strategy carried out comes from the training
provided by the company and the expertise of insurance agents in
establishing interpersonal communication relations themselves.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Communication Interpersonal Strategy
KW  -  Insurance Agent
KW  - 
Customer
M1  - skripsi
TI  - STRATEGI KOMUNIKASI INTERPERSONAL AGEN ASURANSI
(STUDI PADA PT. ALLIANZ LIFE INDONESIA CABANG YOGYAKARTA)
AV  - restricted
EP  - 120
ER  -