eprintid: 34775
rev_number: 10
eprint_status: archive
userid: 111
dir: disk0/00/03/47/75
datestamp: 2019-04-24 02:40:43
lastmod: 2019-04-24 02:40:43
status_changed: 2019-04-24 02:40:43
type: thesis
metadata_visibility: show
creators_name: NURMA SYAIDAH, NIM. 14730016
title: STRATEGI KOMUNIKASI INTERPERSONAL AGEN ASURANSI
(STUDI PADA PT. ALLIANZ LIFE INDONESIA CABANG YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Communication Interpersonal Strategy, Insurance Agent,
Customer
note: Yanti Dwi Astuti, S. Sos, I, M.A
abstract: This study aims to determine how the insurance agent interpersonal
communication strategy of PT. Asuransi Allianz Life Indonesia, Yogyakarta
branch in acquiring new customers. This is motivated by the growing by the
number of insurance companies tha are growing and developing at the
present time, due to life risks such as the financial crisis, natural disasters,
increasing health and education costs, and the need for retirement. Insurance
agents who have the task of being an intermediary between customers and
companies to offer insurance products that are suitable for customers’ needs.
The results of the study indicate that the Yogyakarta branch of
Allianz Life Indonesia Insurance Agency carries out interpersonal
communication strategies that are in accordance with what was studied in
this study. The communication strategy carried out comes from the training
provided by the company and the expertise of insurance agents in
establishing interpersonal communication relations themselves.
date: 2018-12-17
date_type: published
pages: 120
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS IMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   NURMA SYAIDAH, NIM. 14730016  (2018) STRATEGI KOMUNIKASI INTERPERSONAL AGEN ASURANSI (STUDI PADA PT. ALLIANZ LIFE INDONESIA CABANG YOGYAKARTA).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34775/1/14730016_BAB%20I_IV_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34775/2/14730016_BAB%20II_BAB%20III.pdf