TY  - THES
N1  - Drs. Siantari Rihartono, M.Si.,
ID  - digilib34820
UR  - https://digilib.uin-suka.ac.id/id/eprint/34820/
A1  - Khalif Noorindra Pratama, NIM 14730079
Y1  - 2019/01/24/
N2  - Every musician is required to be a creative person in making a marketing communication in music industry competition in order to promote her or his product through social media. It is also a challenge for a Kopi Loewak band to keep the band up in a music industry. This research aims to notice marketing communication strategy used by Kopi Loewak for competing in the music industry. This research used a descriptive method for explaining the marketing strategy used by Kopi Loewak in 2017-2018. The data are collected by doing an interview with the informants. The analysis technique used is from Miles and Huberman which consist of four components that are data collection, data reduction, data presentation and conclusion.
The result showed that the marketing communication strategy conducted by Kopi Loewak through social media is using a mix promotion method included advertisements, sales promotion, public relations and personal promotion. For doing those ways, Kopi Loewak used an existing platform such as Instagram to attract the audiences. By using a social media, Kopi Loewak is able to communicate with the audiences directly
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - promotion mix
KW  -  Instagram
KW  -  Kopi Loewak band
M1  - skripsi
TI  - BAURAN PROMOSI MENGGUNAKAN MEDIA SOSIAL INSTAGRAM

(Studi Deskriptif Kualitatif Pada band Kopi Loewak )
AV  - restricted
EP  - 119
ER  -