%A NIM . 5730003 Tresna Khoirun Nisa
%O Dr Yani Tri Wijayanti
%T PENGARUH POSTINGAN AKUN INSTAGRAM @explorejogja MELALUI EMOTIONAL BRANDING TERHADAP MINAT 
BERKUNJUNG YOUTH TRAVELLER DI YOGYAKARTA
%X The existence of technology now has an impact on the
communication revolution. Technological developments are
creating a new trend in the internet world today. One of them is
the ease of internet users to access various types of sites found on
smartphones. The existence of social media, such as Facebook,
Twitter, Instagram and other social media makes the writer
interested in conducting research on posts made by an Instagram
account @explorejogja through emotional branding conditions
towards the interest of visiting a youth traveler. The author is
interested in conducting this research because of the emotional
disappointment of a follower of @explorejogja's account about a
post. This study aims to determine the magnitude of the effect of
@explorejogja Instagram account via emotional branding on the
interest of visiting a youth traveler.
The theory used in this study is the theory of Stimulus
Organism Response (S O R). The method used in this study is an
explanatory survey quantitative method. The sample collection
technique uses a simple random sampling method. Data collection
used is by distributing questionnaires online, to 100 respondents
following Instagram accounts @explorejogja. Based on the results
of the data obtained in this study, the results showed that there
was a magnitude of the effect of Instagram account posting (X)
through emotional branding (Z) on visiting interest (Y) of 24.9%.
There is a magnitude of the influence of @explorejogja (X)
xviii
Instagram account on emotional branding (Z) of 83.2%. There is a
magnitude of the influence of the emotional branding (Z) variable
on visiting interest (Y) that is equal to 29.9 %. There is a
magnitude of the effect of the posting variable (X) on the variable
of interest in visiting (Y) that is equal to 47.2%. Based on the
results obtained, it can be concluded that Instagram account
entries have an effect simultaneously through emotional branding
on visiting interests.
%K Post Instagram @explorejogja, emotional branding,
interest of visitting
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib34824