eprintid: 34850
rev_number: 13
eprint_status: archive
userid: 111
dir: disk0/00/03/48/50
datestamp: 2019-04-29 01:23:11
lastmod: 2019-04-29 01:23:11
status_changed: 2019-04-29 01:23:11
type: thesis
metadata_visibility: show
creators_name: LELITA AZARIA RAHMADIVA, NIM. 15730107
title: BRANDING DALAM MEMPERTAHANKAN REPUTASI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI (PTKIN)


(STUDY DESKRIPTIF KUALITATIF PADA TIM BRANDING UIN SUNAN KALIJAGA TAHUN 2018)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Branding, UIN Sunan Kalijaga, Islamic, Reputation
note: Niken Puspitasari, S.IP., MA.
abstract: Recently, branding is one of the very crucial thing for an institution.
Branding not only seen as a process involving tangible but also intangible
assets. Branding is an attempt to communicate brand definition of an
institution, how the institution manages the brand, and what values are
contained in the brand. At present, branding not only needed by profit
institutions, but non-profit institutions also need it with the aim of forming
a brand to maintain reputation. University is a non-profit educational
institution which also requires branding. This branding is based on the
needs of the times.
This research used descriptive qualitative method with stratified
random sampling technique and use branding concept as the theoretical
basis. The results of this study are Tim Branding was formed to encourage
Humas performance so it has not fully worked systematically in UIN Sunan
Kalijaga branding. This is because Tim Branding is not established as a
separate department but still being a part of Humas. Tim Branding used the
concept of Islamic Branding with the aim of adjusting how to compare with
the brand that was formed. Overall, branding which carried out by Tim
Branding has been able to maintain the reputation of Sunan Kalijaga UIN
as a superior and leading university in integrating science and religion
date: 2019-01-15
date_type: published
pages: 150
institution: UIN SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS IMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   LELITA AZARIA RAHMADIVA, NIM. 15730107  (2019) BRANDING DALAM MEMPERTAHANKAN REPUTASI PERGURUAN TINGGI KEAGAMAAN ISLAM NEGERI (PTKIN) (STUDY DESKRIPTIF KUALITATIF PADA TIM BRANDING UIN SUNAN KALIJAGA TAHUN 2018).  Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/34850/1/15730107_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/34850/2/15730107_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf