%A NIM. 15730116 UNTARI WAHYUNINGSIH
%O Dra. Marfuah Sri Sanityastuti, M.Si
%T KAMPANYE PROGRAM KAMPUNG RAMAH ANAK DALAM MEWUJUDKAN KOTA LAYAK ANAK DI YOGYAKARTA
%X To raise children to be a good generation for Indonesia, children must get a good
environment to grow up. Beside education for their intelligence/cognitive
abilities, a good environment will mentally support the individuals. In
makingYogyakarta as a child-friendly city, Yogyakarta city government, through
the DPPA (Office of Women's Empowerment and Child Protection), created a
Child Friendly Village program. The heads of the community/public figures
registered their villages as child-friendly villages, as an awareness to protect the
children’s rights in their environment. One of the pilot projects for the Child
Friendly Village is Badran village, which historically had negative stigma of
goons. The Opinion leaders of Badran village had influence in the implementation
of the child-friendly village programs.
This research aims to observe/analyze the campaign done by the opinion
leaders of Badran RW 11 to persuade the residents to join the child-friendly
village program. The approach used for the research is qualitative descriptive
method; using interviews, observation and documentation as the data collection.
The informants were the heads of the community of Badran RW 11 who
understood well about the program. The informants were selected using snowball
sampling. This research uses concepts of campaign, which are planning,
implementing, and evaluating campaigns and theory of stages of change. The
result indicates that the campaign conducted by the heads of the
community/figures of Badran RW 11 has passed the planning, implementing and
evaluating stages. However, the campaign programs were less innovative and the
programs were not well evaluated.
%K Campaign, Child Friendly Village, Badran Vi
%D 2018
%I UIN SUNAN KALIJAGA YOGYAKARTA
%L digilib34856