TY  - THES
N1  - Dra. Hj. Marfu?ah Sri Sanityastuti, M.Si
ID  - digilib35376
UR  - https://digilib.uin-suka.ac.id/id/eprint/35376/
A1  - TSABBIT NUR FADLI, NIM. 12730025
Y1  - 2018/11/13/
N2  - Forming brand meanings is very important in the business world, because
in every field there must be several competitors, especially in the world of legal
aid services limited by applicable regulations stating that every lawyer is
prohibited from promoting his law firm face to face, putting up an excessive
signboard and make a sentence that says "promotion". Seeing the rapid
development of the media website, the Afta & Brothers law firm see this as a
solution to shape the brand's meaning and to introduce their service to the wider
community.
The researcher tried to explain how the management of the new media
website www.aftabrothers.com shaping the meaning of the brand name Afta &
Brothers law firm. This study used descriptive qualitative method. Data is
collected by observation, interviews, and documentation. To check data validity,
the author use source triangulation. The results of this research indicate that the
management of the website has provided solutions, opportunities and positive
feedback to the Afta & Brothers law firm to shape the meaning of the law firm
brand in a wide audience, although there are still some sectors that need to be
improved.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Keywords: Website
KW  -  Brand Meaning
KW  -  Regulations
KW  -  Afta & Brothers Law Firm
M1  - skripsi
TI  - PENGELOLAAN WEBSITE DALAM MEMAKNAI BRAND FIRMA HUKUM AFTA & BROTHERS
(Studi Deskriptif Kualitatif pada Website www.aftabrothers.com)
AV  - restricted
EP  - 166
ER  -