@phdthesis{digilib35391,
           month = {October},
           title = {STRATEGI MEDIA SOSIAL INSTAGRAM AKUN @POLRESBANTULDIY
DALAM MEMPERTAHANKAN CITRA POSITIF POLRES BANTUL},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 14730060 Rusti Nur Anggraini},
            year = {2018},
            note = {Niken Puspitasari S, S.IP., M.A.},
        keywords = {Key Words : Public Relations, Strategy of Public Relations, Social Media, Instagram
Features, and Image},
             url = {https://digilib.uin-suka.ac.id/id/eprint/35391/},
        abstract = {This research is about an Instagram @polresbantuldiy social media
strategy to keep the positive image of Bantul Police Resort. The purpose of this
research is to know how the descriptions about an Instagram @polresbantuldiy
social media strategy to keep the positive image of Bantul Police Resort. Researcher
used qualitative descriptive method. While the data colected method reseacher used
observation, interview and documentations.
The theory of this research is Public Relations, Strategy Public Relations,
Social Media, Instagram, and Image. The theory of Public Relations in this study
relates to the description and elements of Public Relations while the theory of Public
Relations strategy used is the theory of Publicity, the Strategy of Persuations, the
Strategy of Argumentations, and the Strategy of Image. In the Social Media and
Instagram theory. Social Media and Instagram there are characteristics of social
media and Instagram features. The last is Image theory from Frank Jefkins which
consists of 6 topics, namely the mirror image, the current image, the wish image, the
multiple image, corporate image and goods and bad image.
This study found that an Instagram @polresbantuldiy social media strategy
used by Bantul Police Public Relations was to spread positive news related to the
successes of the Bantul Police Resort which was implemented into 4 categories of
Public Relations Strategies which included Strategy of Publicity, Strategy of
Persuations, Strategy of Argumentations and Strategy of Image then poured into
photos or videos on Instagram @polresbantuldiy by using supporting features on
Instagram.}
}