TY  - THES
N1  - Fajar Iqbal, S.Sos, M.Si
ID  - digilib35396
UR  - https://digilib.uin-suka.ac.id/id/eprint/35396/
A1  - Qurrota Akyun, NIM. 14730088
Y1  - 2018/10/31/
N2  - Advances in technology and the internet have an important role to develop
of advertising in Indonesia especially in media advertising. One of the media that
utilizes social media internet is instagram. Instagram became one of the many
popular social media. According to katadata site, Indonesia ranks third in the
world with the number of users reaches 53 million users. Instagram ever utilized
the media producers to advertise with the purpose of promoting a product or
brand in order to increase interest and sales of consumer products to buy. There
are various forms of advertising in social media, one of them is instagram ad
comic strip ads in @fatkomik instagram account. @fatkomik is the strip comic
digital content in instagram, provides services advertise with conditions agreed
and advertising in the form of strip comic. This research was conducted to find
out the effectiveness of drinking bottles @joy.onlinestore ad strip comic.
Onlinestore in instagram account @fatkomik to increase consumer buying
interest. This research uses the EPIC Model as the calculation of effectiveness.
The results of the study prove that drinking bottles @joy.onlinestore ad strip
comic. @joy.lonlinestore effective interest rate of 3.48.
PB  - UIN SUNAN KALIJAGA YOGYAKARTA
KW  - Keyword : Effectiveness
KW  -  Ad Comic Strip
KW  -  EPIC Model and Buying Interest
M1  - skripsi
TI  - EFEKTIVITAS KOMIK STRIP IKLAN BOTOL MINUM @joy.onlinesotre
PADA AKUN INSTAGRAM @fatkomik DALAM MENINGKATKAN
MINAT BELI KONSUMEN
(Survey pada followers @fatkomik dalam Postingan Komik Strip Iklan Botol
Minum @joy.olinestore)
AV  - restricted
EP  - 110
ER  -