@phdthesis{digilib35397,
           month = {November},
           title = {WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK
MEMPEROLEH KONSUMEN
(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure
Yogyakarta )},
          school = {UIN SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 14730090 Akbar Faiz Rifki},
            year = {2018},
            note = {Mokhammad Mahfud, S.Sos.I. M.Si},
        keywords = {Keywords: Word of Mouth, promotional tools, consumer.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/35397/},
        abstract = {This research aims to know whether Word of Mouth can be used as a
promotional tool to acquire the consumer on Ivan's image of Yan Adventure.
Word of Mouth or by Word of Mouth promotion is used by Ivan image of Yan
Adventure or outdoor goods rental in Yogyakarta to acquire customers.
This research includes qualitative research types and refers to the
opinion of Benjamin Molan Sernovitz and about the benefits of Word of
Mouth. The subject of this research is the manager or owner of Ivan Image
Yan Adventure and three consumers of Ivan image of Yan Adventure. Data?s
research methods are taken by means of in-depth interviews, field
observations directly, as well as documentation. The study also used a
triangulation process as a source of data to test the validity of the data the
results of the interviews between the Manager or owner of Ivan Image
consumer interviews with Adventure Yan of Yan's Adventure through the
image of Ivan's opinions expert informants.
The results showed that Word of Mouth or mouth promotions can be
used as a promotional tool to obtain the right consumers. It is proved by the
results of the interviews with the owners of the researcher Ivan Image Yan
Adventure, which says that Ivan image of Yan Adventure succeeded in raising
its product rental by 30\% in mid-2018 is augmented by the fact that the
consumer Image of Ivan Yan Adventure who always had an attachment to
each other. An attachment that occurs in every consumer's image of Ivan Yan
Adventure quite confirmed that indeed the Word of Mouth can be used as a
promotional tool for acquiring the right of consumers.}
}