<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta )"^^ . "This research aims to know whether Word of Mouth can be used as a\r\npromotional tool to acquire the consumer on Ivan's image of Yan Adventure.\r\nWord of Mouth or by Word of Mouth promotion is used by Ivan image of Yan\r\nAdventure or outdoor goods rental in Yogyakarta to acquire customers.\r\nThis research includes qualitative research types and refers to the\r\nopinion of Benjamin Molan Sernovitz and about the benefits of Word of\r\nMouth. The subject of this research is the manager or owner of Ivan Image\r\nYan Adventure and three consumers of Ivan image of Yan Adventure. Data’s\r\nresearch methods are taken by means of in-depth interviews, field\r\nobservations directly, as well as documentation. The study also used a\r\ntriangulation process as a source of data to test the validity of the data the\r\nresults of the interviews between the Manager or owner of Ivan Image\r\nconsumer interviews with Adventure Yan of Yan's Adventure through the\r\nimage of Ivan's opinions expert informants.\r\nThe results showed that Word of Mouth or mouth promotions can be\r\nused as a promotional tool to obtain the right consumers. It is proved by the\r\nresults of the interviews with the owners of the researcher Ivan Image Yan\r\nAdventure, which says that Ivan image of Yan Adventure succeeded in raising\r\nits product rental by 30% in mid-2018 is augmented by the fact that the\r\nconsumer Image of Ivan Yan Adventure who always had an attachment to\r\neach other. An attachment that occurs in every consumer's image of Ivan Yan\r\nAdventure quite confirmed that indeed the Word of Mouth can be used as a\r\npromotional tool for acquiring the right of consumers."^^ . "2018-11-02" . . . . "UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . "FAKULTAS ILMU SOSIAL DAN HUMANIORA, UIN SUNAN KALIJAGA YOGYAKARTA"^^ . . . . . . . . . "NIM. 14730090"^^ . "Akbar Faiz Rifki"^^ . "NIM. 14730090 Akbar Faiz Rifki"^^ . . . . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Text)"^^ . . . . . "14730090_BAB-1_IV_DAFTAR-PUSTAKA.pdf"^^ . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Text)"^^ . . . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "small.jpg"^^ . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . . "WORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK\r\nMEMPEROLEH KONSUMEN\r\n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure\r\nYogyakarta ) (Other)"^^ . . . . . "HTML Summary of #35397 \n\nWORD OF MOUTH SEBAGAI ALAT PROMOSI UNTUK \nMEMPEROLEH KONSUMEN \n(Studi Deskriptif Kualitatif Pada Ivan Citra Yan Adventure \nYogyakarta )\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .