TY  - CHAP
CY  - London
ID  - digilib35492
UR  - https://digilib.uin-suka.ac.id/id/eprint/35492/
A1  - Munastiwi, Erni
N2  - The purpose of this study is to review the institution of special education of
madrasah institutional management. Here, we focus on marketing management of madrasah
institutions. Institutional marketing is one part of the management of educational institutions.
Therefore, the management of madrasah marketing must be handled properly so that
the objectives of the madrasah can be achieved. We hope that well-managed madrasah institutions
will be well known for marketing and then the madrasah will be known and trusted
by the community. Thus, the interest of the community is high against the madrasah. In
this study, we use qualitative method with five madrasah research objects, five principals,
five madrasah teachers, five members of the madrasah committee, and five madrasah parents.
The data collection process includes (1) identifying participants, (2) gaining access to
participants and places, (3) compiling the type of information that will ans\Ver the research
question, (4) designing instruments to collect and record interview results, and (5) interpreting
the collected data. The data collection method involves observation, interview, documentation,
and audiovisual materials. Data analysis takes place before, during, and after field
study. The results of this study show that madrasah education institutions are advised to
manage marketing well. Madrasah marketing strategy is done consistently. In the context of
education, marketing mix strategy can be used to win the competition, in this case, known
as 7P (product, price, promotion, place, people, physical evidence, and process.) Madrasah
marketing management implementing the marketing mix strategy can change the image of
the community to the madrasah.
Keywords: marketing management, madrasah ibtidaiyah
M1  - -
TI  - Marketing management of Madrasah Ibtidaiyah (MI)
AV  - public
EP  - 160
Y1  - 2018/04/05/
PB  - CRC Press
KW  - marketing management
KW  -  madrasah ibtidaiyah
T3  - Bunga Rampai
SN  - 978-1-138-55380-4
SP  - 155
T2  - Issues and Trends in Interdisciplinary Behavior and Social Science
ER  -