@article{digilib36593,
          volume = {1},
          number = {1},
           month = {December},
          author = {Rika Lusri Virga},
           title = {Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star)},
       publisher = {Pascasarjana STAIN Malikussaleh Lhokseumawe},
            year = {2015},
         journal = {At-Tabayyun},
           pages = {63--82},
        keywords = {Advertising. Produc, placement, Altitude, Young people},
             url = {https://digilib.uin-suka.ac.id/id/eprint/36593/},
        abstract = {Thi.t research rend to describe the pmduL'I plaumenl as one of
srrmeKY ftom morJut{\texttt{\char126}}ing either 1hrouglt soop opcrtu or movies. Today, so
many products of Kon{\texttt{\char126}}an culfiJr{\ensuremath{<}}\{ ,?om? IQ lnJonc.rla. Whether rhe fasMon
prmJu,?ls . uuromoril'c, elecrronic. mobil{\texttt{\char126}} pltun{\texttt{\char126}} unlil the Korean food.
Through product placemenL, a// t{\texttt{\char126}}(rhe flroduct in Kdrama (Korea drama) or
the l\{fWp l{\ensuremath{>}}{\texttt{\char126}}ra..t from korea. In this re:Jearc.h "?' Mun Fmm AhlllhL?r Srar.
releus{\texttt{\char126}}d r.n 1014 It has so many brands from Kortan pr'O{\ensuremath{<}}IJJ,?rs. One of Ihem
h ,(()CitJI media applicarion.s C(JJ/etii.J.VI?:. n, hrand .th(IW1J in n?ery sane of
KtlrtmUJ In Indonesia. tile hig uuditns aT{\ensuremath{<}} )0111!/( pwple (I J- 10). From this
/on rtMorclter has inlerur lo .b:ou? huw 1M ultltl.ldc of Mosl{\texttt{\char126}}m )'Outh
t{\ensuremath{<}})-.(Ud th{\ensuremath{<}} JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa.
This reseordl U.f;{\texttt{\char126}} (JGanritari{$\backslash$}Y {\texttt{\char126}}thcxls 'M ith tkscriptil''t! -{\texttt{\char126}}un"t){\texttt{\char126}} !iample
from :his r{\texttt{\char126}}S{\ensuremath{<}}Qrr.h i{$\backslash$}. sudmL{\texttt{\char126}} from senior MRh school .{$\backslash$}fuf..a:mnwdl)?ah 1
Y{\ensuremath{<}}J!()ulurta and MAX Go{\ensuremath{<}}kan I Yc{\ensuremath{>}}gjularla. J'IH! rtsults from tht r.search
f{\texttt{\char126}}d the aflitude tJ[ 1{\texttt{\char126}} publi(" in ohtafnln8 tlw copillw{\ensuremath{>}} ,{\texttt{\char126}},Jmpcmenl of
Dflillldt: is positi{\texttt{\char126}}-e results. While qffu:ttw: nnd conoli{$\backslash$}-V' comptmero{\texttt{\char126}}? to
obtain rl!Su/ts quite nexaLin: (lltiludt.
Ktywt{\ensuremath{>}}rtlf: Advertising. Produc1 1'/ut.'?mcnt, Altitude, Young people}
}