%0 Journal Article
%@ 2477-5614
%A Virga, Rika Lusri
%D 2015
%F digilib:36593
%I Pascasarjana STAIN Malikussaleh Lhokseumawe
%J At-Tabayyun
%K Advertising. Produc, placement, Altitude, Young people
%N 1
%P 63-82
%T Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star)
%U https://digilib.uin-suka.ac.id/id/eprint/36593/
%V 1
%X Thi.t research rend to describe the pmduL'I plaumenl as one of  srrmeKY ftom morJut~ing either 1hrouglt soop opcrtu or movies. Today, so  many products of Kon~an culfiJr<{ ,·om« IQ lnJonc.rla. Whether rhe fasMon  prmJu,·ls . uuromoril'c, elecrronic. mobil~ pltun~ unlil the Korean food.  Through product placemenL, a// t~(rhe flroduct in Kdrama (Korea drama) or  the l{fWp l>~ra..t from korea. In this re:Jearc.h "·' Mun Fmm AhlllhL•r Srar.  releus~d r.n 1014 It has so many brands from Kortan pr'O<IJJ,·rs. One of Ihem  h ,(()CitJI media applicarion.s C(JJ/etii.J.VI·:. n, hrand .th(IW1J in n·ery sane of  KtlrtmUJ In Indonesia. tile hig uuditns aT< )0111!/( pwple (I J- 10). From this  /on rtMorclter has inlerur lo .b:ou· huw 1M ultltl.ldc of Mosl~m )'Outh  t<)-.(Ud th< JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa.  This reseordl U.f;~ (JGanritari\Y ~thcxls 'M ith tkscriptil''t! -~un"t)~ !iample  from :his r~S<Qrr.h i\. sudmL~ from senior MRh school .\fuf..a:mnwdl)·ah 1  Y<J!()ulurta and MAX Go<kan I Yc>gjularla. J'IH! rtsults from tht r.search  f~d the aflitude tJ[ 1~ publi(" in ohtafnln8 tlw copillw> ,~,Jmpcmenl of  Dflillldt: is positi~-e results. While qffu:ttw: nnd conoli\-V' comptmero~· to  obtain rl!Su/ts quite nexaLin: (lltiludt.  Ktywt>rtlf: Advertising. Produc1 1'/ut.'«mcnt, Altitude, Young people