TY  - JOUR
ID  - digilib36593
UR  - https://digilib.uin-suka.ac.id/id/eprint/36593/
IS  - 1
A1  - Virga, Rika Lusri
N2  - Thi.t research rend to describe the pmduL'I plaumenl as one of
srrmeKY ftom morJut~ing either 1hrouglt soop opcrtu or movies. Today, so
many products of Kon~an culfiJr<{ ,·om« IQ lnJonc.rla. Whether rhe fasMon
prmJu,·ls . uuromoril'c, elecrronic. mobil~ pltun~ unlil the Korean food.
Through product placemenL, a// t~(rhe flroduct in Kdrama (Korea drama) or
the l{fWp l>~ra..t from korea. In this re:Jearc.h "·' Mun Fmm AhlllhL?r Srar.
releus~d r.n 1014 It has so many brands from Kortan pr'O<IJJ,·rs. One of Ihem
h ,(()CitJI media applicarion.s C(JJ/etii.J.VI·:. n, hrand .th(IW1J in n·ery sane of
KtlrtmUJ In Indonesia. tile hig uuditns aT< )0111!/( pwple (I J- 10). From this
/on rtMorclter has inlerur lo .b:ou· huw 1M ultltl.ldc of Mosl~m )'Outh
t<)-.(Ud th< JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa.
This reseordl U.f;~ (JGanritari\Y ~thcxls 'M ith tkscriptil''t! -~un"t)~ !iample
from :his r~S<Qrr.h i\. sudmL~ from senior MRh school .\fuf..a:mnwdl)·ah 1
Y<J!()ulurta and MAX Go<kan I Yc>gjularla. J'IH! rtsults from tht r.search
f~d the aflitude tJ[ 1~ publi(" in ohtafnln8 tlw copillw> ,~,Jmpcmenl of
Dflillldt: is positi~-e results. While qffu:ttw: nnd conoli\-V' comptmero~· to
obtain rl!Su/ts quite nexaLin: (lltiludt.
Ktywt>rtlf: Advertising. Produc1 1'/ut.'«mcnt, Altitude, Young people
VL  - 1
TI  - Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star)
AV  - public
EP  - 82
Y1  - 2015/12/01/
PB  - Pascasarjana STAIN Malikussaleh Lhokseumawe
JF  - At-Tabayyun
KW  - Advertising. Produc
KW  -  placement
KW  -  Altitude
KW  -  Young people
SN  - 2477-5614
SP  - 63
ER  -