eprintid: 36593
rev_number: 7
eprint_status: archive
userid: 6
dir: disk0/00/03/65/93
datestamp: 2019-11-07 06:36:03
lastmod: 2019-11-07 06:36:03
status_changed: 2019-11-07 06:36:03
type: article
metadata_visibility: show
creators_name: Virga, Rika Lusri
title: Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star)
ispublished: pub
subjects: etika
divisions: artkl
full_text_status: public
keywords: Advertising. Produc, placement, Altitude, Young people
abstract: Thi.t research rend to describe the pmduL'I plaumenl as one of
srrmeKY ftom morJut~ing either 1hrouglt soop opcrtu or movies. Today, so
many products of Kon~an culfiJr<{ ,·om« IQ lnJonc.rla. Whether rhe fasMon
prmJu,·ls . uuromoril'c, elecrronic. mobil~ pltun~ unlil the Korean food.
Through product placemenL, a// t~(rhe flroduct in Kdrama (Korea drama) or
the l{fWp l>~ra..t from korea. In this re:Jearc.h "·' Mun Fmm AhlllhL•r Srar.
releus~d r.n 1014 It has so many brands from Kortan pr'O<IJJ,·rs. One of Ihem
h ,(()CitJI media applicarion.s C(JJ/etii.J.VI·:. n, hrand .th(IW1J in n·ery sane of
KtlrtmUJ In Indonesia. tile hig uuditns aT< )0111!/( pwple (I J- 10). From this
/on rtMorclter has inlerur lo .b:ou· huw 1M ultltl.ldc of Mosl~m )'Outh
t<)-.(Ud th< JWoduct pk'"menl uJwrtuutg uf Line app//c(llion in tht! dr(IJIIa.
This reseordl U.f;~ (JGanritari\Y ~thcxls 'M ith tkscriptil''t! -~un"t)~ !iample
from :his r~S<Qrr.h i\. sudmL~ from senior MRh school .\fuf..a:mnwdl)·ah 1
Y<J!()ulurta and MAX Go<kan I Yc>gjularla. J'IH! rtsults from tht r.search
f~d the aflitude tJ[ 1~ publi(" in ohtafnln8 tlw copillw> ,~,Jmpcmenl of
Dflillldt: is positi~-e results. While qffu:ttw: nnd conoli\-V' comptmero~· to
obtain rl!Su/ts quite nexaLin: (lltiludt.
Ktywt>rtlf: Advertising. Produc1 1'/ut.'«mcnt, Altitude, Young people
date: 2015-12-01
date_type: published
publication: At-Tabayyun
volume: 1
number: 1
publisher: Pascasarjana STAIN Malikussaleh Lhokseumawe
pagerange: 63-82
refereed: TRUE
issn: 2477-5614
citation:   Virga, Rika Lusri  (2015) Sikap remaja muslim terhadap iklan dalam drama Korea (studi pada siswa-siswi SMA Muhammadiyah I dan Madrasah Aliyah Negeri Godean Yogyakarta terhadap product placement aplikasi LINE dalam drama Korea Man From Another Star).  At-Tabayyun, 1 (1).  pp. 63-82.  ISSN 2477-5614     
document_url: https://digilib.uin-suka.ac.id/id/eprint/36593/1/Rika%20Lusri%20Virga%20-%20Sikap%20remaja%20muslim%20terhadap%20iklan%20dalam%20drama%20Korea%20%28studi%20pada%20siswa-siswi%20SMA%20Muhammadiyah%20I%20dan%20Madrasah%20Aliyah%20Negeri%20Godean%20Yogyakarta%20terhadap%20product%20placement%20aplikasi%20LINE%20da.pdf