@phdthesis{digilib36716,
           month = {August},
           title = {PESAN PERSUASIF TENTANG AKHIR ZAMAN
PADA SITUS YOUTUBE UZMA MEDIA
OLEH USTADZ ZULKIFLI MUHAMMAD ALI
DALAM KAJIAN AKHIR ZAMAN},
          school = {FAKULTAS DAKWAH DAN KOMUNIKASI},
          author = {NIM 12210009 ARROYAN DIKLAPASA},
            year = {2019},
            note = {Alimatul Qibtiyah. S.Ag, M.Si, M.A, Ph.D},
        keywords = {Persuasive Message, Youtube Uzma Media, End
Times.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/36716/},
        abstract = {The phenomenon of the end of time has become a subject
of frequent discussion in a number of years in various media,
especially through the Youtube site, whose information is very
fast to be accepted by the public. As on the Youtube site Uzma
Media by Ustadz Zulkifli Muhammad Ali very much discussing
about the end times. Therefore, research into how to persuasive
messages on the Uzma Media Youtube site by Ustadz Zukifli
Muhammad Ali becomes a very important thing to study.
This research uses descriptive qualitative method with
content analysis. The data that has been obtained by researchers
will be analyzed by the interactive analysis technique of Miles
and Huberman using data sources from the Youtube site Uzma
Media by Ustadz Zulkifli Muhammad Ali which consists of two
videos of 01:45:31 and 02:17:08 duration. And, using elements of
persuasive message content, message structure, and message
format.
The results of this study indicate that persuasive messages
are elements of persuasive message content that is a relationship
or contingency of 17 explanations, coincidental relationships of
10 explanations, mutually supportive relationships of 5
explanations, equality of 2 explanations, and categorization of 1
explanation. Then, the persuasive message element of the
message structure is explicit as many as 18 explanations,
anticlimax as many as 7 explanations, climax as much as 4
explanations, implicit as many as 3 explanations, recency as much as 1 explanation, and primary as much as 1 explanation.
Then, the persuasive message element of the message format is
emotional appeal 13 explanations, fear appeal as many as 12
explanations, and motivational appeal as many as 11
explanations. The dominant persuasive message is the use of
explicit message structures, conveying directly and clearly about
the end times can change the paradigm of thinking about the end
times with a variety of information conveyed by Ustadz Zulkifli
Muhammad Ali.}
}