TY  - THES
N1  - Joko Setyono, S.E., M.Si
ID  - digilib36877
UR  - https://digilib.uin-suka.ac.id/id/eprint/36877/
A1  - Fitria Harum Mawarti, NIM. 14820102
Y1  - 2019/08/06/
N2  - This study aims to determine the effect of corporate social responsibility (CSR) on
customer loyalty with the company's image as an intervening variable. This study
uses a quantitative descriptive approach. The population in this study were all
customers of BNI Syariah Branch Yogyakarta with a purposive sampling method.
Data collection techniques using questionnaires to collect data on the influence of
corporate social responsibility, corporate image and customer loyalty. The data is
processed using the smart PLS 3.0 application for analysis of inner models and
outer models. The results showed that corporate social responsibility had a
significant effect on customer loyalty through intervening corporate image
variables. In this study it is also known that the corporate image partially
mediates the effect of corporate social responsibility on customer loyalty.
PB  - FAKULTAS EKONOMI DAN BISNIS
KW  - corporate social responsibility
KW  -  corporate image
KW  -  customer loyalty
M1  - skripsi
TI  - PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL INTERVENING
AV  - restricted
EP  - 127
ER  -