eprintid: 36877
rev_number: 10
eprint_status: archive
userid: 12259
dir: disk0/00/03/68/77
datestamp: 2019-12-09 06:54:13
lastmod: 2019-12-09 06:54:13
status_changed: 2019-12-09 06:54:13
type: thesis
metadata_visibility: show
creators_name: Fitria Harum Mawarti, NIM. 14820102
title: PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL INTERVENING
ispublished: pub
subjects: ps
divisions: jur_ps
full_text_status: restricted
keywords: corporate social responsibility, corporate image, customer loyalty
note: Joko Setyono, S.E., M.Si
abstract: This study aims to determine the effect of corporate social responsibility (CSR) on
customer loyalty with the company's image as an intervening variable. This study
uses a quantitative descriptive approach. The population in this study were all
customers of BNI Syariah Branch Yogyakarta with a purposive sampling method.
Data collection techniques using questionnaires to collect data on the influence of
corporate social responsibility, corporate image and customer loyalty. The data is
processed using the smart PLS 3.0 application for analysis of inner models and
outer models. The results showed that corporate social responsibility had a
significant effect on customer loyalty through intervening corporate image
variables. In this study it is also known that the corporate image partially
mediates the effect of corporate social responsibility on customer loyalty.
date: 2019-08-06
date_type: published
pages: 127
institution: FAKULTAS EKONOMI DAN BISNIS
department: UIN SUNAN KALIJAGA YOGYAKARTA
thesis_type: skripsi
thesis_name: other
citation:   Fitria Harum Mawarti, NIM. 14820102  (2019) PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP LOYALITAS NASABAH DENGAN CITRA PERUSAHAAN SEBAGAI VARIABEL INTERVENING.  Skripsi thesis, FAKULTAS EKONOMI DAN BISNIS.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/36877/1/14820102_BAB-I_V_DAFTAR%20PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/36877/2/14820102_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf