@phdthesis{digilib37326,
           month = {July},
           title = {PEMANFAATAN VLOG DALAM MENJALANKAN FUNGSI PERIKLANAN
(STUDI DESKRIPTIF KUALITATIF PADA KANAL YOUTUBE DYODORAN)},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 11730034 ADITYA DEWA PRADANA SETYADJI},
            year = {2019},
            note = {Dr. Yani Tri Wijayanti, S.Sos, M.Si},
        keywords = {food,video, social media},
             url = {https://digilib.uin-suka.ac.id/id/eprint/37326/},
        abstract = {Social media and the internet bring the world changes incredibely fast.
Innovation never stop to be a challenge for everyone in the world to show off. So
many things people can do with social media, like business, learn, meet some old
friends and make more new friends. One of the biggest social media is Youtube.com,
which has developed as the largest video community in the world. Youtube with his
parent company, google was created many video creators in many various types. One
type of video that was born from this phenomenon is Vlog, or blogging activity with
video format. In the vlog itself is divided into several types, creators of vlogs that
make content about food are usually called foodvlogger. Dyodoran is one of the
foodvloggers in Yogyakarta. Dyodoran is quite famous in the culinary scene, he
growing audience in instagram and doing vlog in Youtube. Recommendations for
food and snacks that are packaged casually make the audience always follow it. With
the presence of the audience, the parties undergoing business in the culinary scene
cooperate with Dyodoran to advertise their business. This reserch using qualitative
descriptive to know how Vlog running the function of advertising (based on Shimp,
2000)}
}