TY  - THES
N1  - Rama Kertamukti, M.Sn,
ID  - digilib37470
UR  - https://digilib.uin-suka.ac.id/id/eprint/37470/
A1  - MUHAMAD FAHRUROZI, NIM.12730012
Y1  - 2019/08/26/
N2  - In Indonesia, internet use is increasing significantly (>2% since 2018). More than
132,7 million or more than 50% of Indonesian is active users in social media.
Instagram with more 53 million users is one of the most popular social media.
Lambe Turah become the popular account with more than 7 million followers. This
gossip account inform hot news of artists or public figures.
The aim of this research is studying the effect of Lambe Turah?s post to confidence
of Pekalongan Students studying in Yogyakarta. The theory used in this research
the Stimulus-Response Theory (1953) by Hovland, Janis and Kelley which is based
on Behavioral Learning Theories discussing behavior change as a result of
experience. This model is a relationship between stimulus and response or
commonly known as S - R. The subject in this study is Pekalongan Students studying
in Yogyakarta.
Sampling technique used was random sampling and data collection applied a Likert
scale and distributed online. The method of analysis used is a simple regression
analysis with the results showed that there was a positive effect of the post of Lambe
Turah Instagram account to the student confidence level in Pekalongan in
Yogyakarta.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
KW  - Lambe Turah Gossip Account
KW  -  Communication
KW  -  Instagram
KW  -  Trust
M1  - skripsi
TI  - PENGARUH POSTINGAN AKUN INSTAGRAM LAMBE TURAH
TERHADAP TINGKAT KEPERCAYAAN MAHASISWA PEKALONGAN
DI DAERAH ISTIMEWA YOGYAKARTA
AV  - restricted
EP  - 139
ER  -