<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges"^^ . "With the ever-increasing amount of information readily available nowadays, it is indeed\r\nempirical for mankind to preserve knowledge for future generation. The emergence of\r\ntechnology both posits opportunities and challenges on how knowledge is being preserve.\r\nKnown as Gethok Tular or word-of-mouth (WOM), it is a conventional marketing method of\r\ncommunication using traditional or offline marketing technique of getting people to talk\r\nabout products and services positively (Alire, 2007). Looping “trusted advisers” as credible\r\nmarketing ambassadors, Gethok Tular allows the validity of information to be tested several\r\ntimes through dissemination of information gained through someone else’s experiences. A\r\nliterature study in nature, this undertaking aims to describe the challenges and opportunities\r\nof Gethok Tular or word-of-mouth (WOM) as a traditional method of knowledge\r\npreservation. Data were derived from analysis of different literatures available and deriving\r\ngeneral principles from specific observations. Similar with “lots of copies keep stuff safe”\r\n(LOCKSS) preservation method or principle, this study intends to explore the possibilities of\r\nGethok Tular as a knowledge preservation method especially in the digital era. While it is\r\ntrue that privatization or censoring information cannot be ignored, rigorous examination of\r\ninformation received thru Gethok Tular should also be considered to avoid distortion and\r\nfurther destruction of valuable knowledge and information.\r\nKeywords: Gethok Tular; word-of-mouth; traditional communication; knowledge preservation"^^ . "2019-10-23" . . . . "-" . . "UIN SUNAN KALIJAGA"^^ . . "UIN SUNAN KALIJAGA"^^ . . . . . . . . . . . "Thoriq Tri"^^ . "Prabowo"^^ . "Thoriq Tri Prabowo"^^ . . "April Ramos"^^ . "Manabat"^^ . "April Ramos Manabat"^^ . . . . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Image)"^^ . . . . "Sampul.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Text)"^^ . . . . . "Daftar Isi.pdf"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Text)"^^ . . . . . "Thoriq Tri Prabowo and April Ramos Manabat - Gethok Tular, Traditional Knowledge Preservation Method Opportunities and Challenges.pdf"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "preview.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "medium.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "small.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "preview.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "medium.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "small.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "preview.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "medium.jpg"^^ . . . "Gethok Tular, Traditional Knowledge Preservation Method:\r\nOpportunities and Challenges (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #37732 \n\nGethok Tular, Traditional Knowledge Preservation Method: \nOpportunities and Challenges\n\n" . "text/html" . . . "Islam dan Tradisi" . . . "Komunikasi Budaya" . . . "Komunikasi Sosial" . .