%0 Thesis
%9 Skripsi
%A HAMDI ARSYADANA, NIM. 12730059
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2019
%F digilib:38011
%I UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
%K Decoding Message, Audience Thinking Patterns
%P 110
%T PEMAKNAAN PESAN (DECODING MESSAGE) REMAJA DALAM POLA  PEMIKIRAN KHALAYAK PADA TAYANGAN SINETRON DI TELEVISI  (STUDI ANALISIS TERHADAP REMAJA DI LINGKUNGAN DUKUH GLEDEGAN, DESA KOPEN, KECAMATAN TERAS, KABUPATEN BOYOLALI PADA TAYANGAN SINETRON DUNIA TERBALIK DI STASIUN TELEVISI RCTI)
%U https://digilib.uin-suka.ac.id/id/eprint/38011/
%X The inverse of world soap opera aired on television mass Media namely RCTI  since January 5, 2017 raised the story of the husband who abandoned his wife to  work abroad. They are husbands who are the responsibilities of a wife, the  opposite of wives who do the responsibilities of husbands. That story is the  phenomenon because the stories aired across the norm also the subtantial social  value in community. The scene presents a unique frame of the life of a society that  is not in accordance with the norm of society in general packed with light stories  but contains lot of meanings.  This research aims to determine the message of the audience (decoding message)  of teenagers to the content of the impression. The research method used is a  qualitative method with an analysis study approach. Basic theory using Struart  Hall theory is the message (Decoding Message) that perception, interpretation and  thought to be a unit of analysis and then can be concluded in three categories of  positions, namely the position of dominant hegemony (Dominant Reading),  negotiating position (Negotiated Reading), and position of opposition (Oppotional  Reading). Such processes do not necessarily produce the same meaning, as they  are influenced by different audiences capacities. Data is obtained from an in-depth  interview of the eight juvenile informant of Dukuh Gledegan, Kopen village,  Teras District, Boyolali Regency.  The results showed that the informant attitude to the contents of the reversed  world impressions is divided into only two categories of positions, there are seven  informant who are in opposition position (oppotional reading), there is one  informant in the position of negotiation ( negotiated reading), and none of them  are in the position of dominant hegemony (dominant reading). Perception,  interpretation, and thinking of the informant are the main factors in the process of  the message (decoding message).
%Z Rama Kertamukti, M.Sn