TY  - THES
N1  - M. Mahfud, S.Sos.I, M.Si
ID  - digilib38033
UR  - https://digilib.uin-suka.ac.id/id/eprint/38033/
A1  - MILA OKVIANNISA, NIM. 12730066
Y1  - 2019/05/22/
N2  - Enforcement of corruption is a limited effort that can only be done by law
enforcers. While eradicating corruption through prevention is an effort that can be
carried out by the entire community. Unfortunately many people do not
understand their participation in eradicating corruption. The social movement
?Saya, Perempuan Anti Korupsi? (SPAK) was formed to encourage community
participation in the prevention of corruption in Indonesia. The purpose of the
study is to find out about how communication planning is carried out by the
SPAK social movement in spreading prevention of corruption in Indonesia.
This research method uses descriptive qualitative methods of data
collection in-depth interviews, documentation, and observation. The data analysis
method uses John Middleton?s model communication planning concept. As well
as using data source triangulation techniques as a method of data validity.
The results of the study show that proper communication planning can
provide success for the SPAK social movement in preventing corruption in
Indonesia. The existence of basic data, clear communication goals, good strategies
with the selection of audiences, media, messages, and communicators, will
provide convenience in the existing implementation.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
KW  - communication planning
KW  -  social movements
KW  -  prevention of corruption
M1  - skripsi
TI  - IMPLEMENTASI PERENCANAAN KOMUNIKASI PADA GERAKAN SOSIAL (STUDI DESKRIPTIF KUALITATIF PADA ?SAYA, PEREMPUAN ANTI KORUPSI?)
AV  - restricted
EP  - 152
ER  -