%A NIM. 12730067 MUHAMMAD TERPUJI
%O H. Bono Setyo, M.Si.,
%T PENGARUH KOMUNIKASI INTERPERSONAL KARYAWAN DENGAN
PELANGGAN TERHADAP TINGKAT LOYALITAS PELANGGAN
(SURVEY PADA PELANGGAN KEDAI KOPI PASTE YOGYAKARTA)
%X This study aims to determine the effect of employee interpersonal
communication with customers on the customer loyalty level of the Coffee Paste
Shop. The subjects in this study were consumers and customers from the Coffee
Paste Shop. This reasearch use data collection method, which is the scale of
interpersonal communication and customer loyalty scale. Data analysis used is
product moment correlation test and simple linear regression test. The results
obtained are: 1. The magnitude of the influence between employee interpersonal
communication with the customers of Coffee Paste Shop is 0.154 with a
significance value (Sig.) 0,000 <0.05. This shows that there is a significant
influence is 15,4 % on the customer loyalty level of the Coffee Paste Shop and
84,6% influenced by other factors. 2. The magnitude of the correlation coefficient
of interpersonal communication of employees with customers towards the
customer loyalty level of the Coffee Paste Shop is 0.392. This shows that the
correlation has a low relationship seen from Sugiyono’s Pearson Product Moment
Pearson correlation 2010. Where 0, 392 is in the interval 0, 20 - 0,399.
%K Interpersonal Communication, Customer Loyalty.
%D 2019
%I UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
%L digilib38044