@phdthesis{digilib38079,
           month = {August},
           title = {PENGARUH ?WORD OF MOUTH? TERHADAP MINAT BELI KONSUMEN
(Survei Terhadap Konsumen Koki Joni Pasta \& Turkey Di Yogyakarta)},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM .14730026 RIDHO RIS JUNIOR},
            year = {2019},
            note = {Diah Ajeng Purwani, S. Sos, M. Si},
        keywords = {Advertising, word of mouth, and buying interest.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/38079/},
        abstract = {Koki Joni is one of the growing culinary businesses in Yogyakarta. Every
week, hundreds of consumers come to his restaurant. Koki Joni is fairly inactive to
advertise on social media. Koki Joni has his own way to advertise and spread
information about his products, which is word of mouth. WOM can be an influence
advertising method because it is more trusted because in general information is
disseminated from the experience of a satisfied consumer using a brand or product.
This can make the influence not only know the information but also accompanied by
the act of purchasing products and make buying interest increase.
This research use quantitative methods, and the data collection use
questionnaires. Resource persons sought in this research were consumers of Koki
Joni in Yogyakarta, with criteria for knowing Joni chefs from other people or from
WOM with a sample of 100 peoples. This research use a simple correlation analysis
technique, and after processing it is found that there is an influence between word of
mouth with buying interest. These results obtained from the processed results show a
significance level of 0.0000, this indicates 0.0000 {\ensuremath{<}}0.1. Hypothesis results are
accepted if the significance level is denoted by p {\ensuremath{<}}0.1 and will be rejected if p{\ensuremath{>}} 0.1.
While the correlation value between the two variables is 0.848. This shows
that the relationship between the two variables is very strong, because they are in the
interval 0.80 - 1.00. This value indicates there is a correlation or a very strong
relationship between word of mouth (Variable X) with buying interest (Variable Y).
For the results of a simple linear equation as follows: Y = 9,138 + 0.507 X, the
equation shows that the X coefficient value of 0.507 means that if word of mouth (X)
increases by one point, the consumer buying interest of Chef Joni (Y) will increase
0.507 points.}
}