relation: https://digilib.uin-suka.ac.id/id/eprint/38144/
title: POLITICAL BRANDING JOKOWI SEBAGAI CALON PRESIDEN  (Analisis Isi Timeline Akun Twitter @jokowi Pada Bulan Desember 2018)
creator: ARI NURHAMDIYAH, NIM. 15730057
subject: Ilmu Komunikasi
description: This research aims to determine the political branding that is built by  Jokowi during presidential election in 2019 on his official Twiiter  account @jokowi in December 2018. This research is classified as a  quantitative content analysis.The population of this study is all the post  from Twitter @jokowi in December 2018, and the post during that time  are 67 posts. Methods of data collection are using screen capture  documentation of post on Twitter @jokowi, and by doing research on  literature obtained from books, journal, internet, coding sheet, and  other studies are considered to be relevant.  The analysis result found that: (1) Jokowi’s political branding is built  by three aspects, personalities, appearance, and political key message.  (2) Personalities can be shown in four categories, relationship,  originality, technological user, and personal value. 11.94%  relationship is built by Jokowi with beetwen the public and  organization. 2.99% originality is built by showing role as patriarch.  13.43% technological user is built by doing vlog. 8.96% personal value  is built by doing expression of congratulation. (3) Appearance can be  shown in three categories, clothes, hair style, and hand sign. 35.82%  shown that Jokowi using white shirt. 47.76% of hair style by not using  any accsesories. 7.67% hand sign is showing gesture of hand shake. (4)  Political key message can be shown in four categories, hope, public  support, activity report, and political platform. 10.45% hope is talking  about the infrastructure. Public support only takes 1.49%. 26.87%  activity report is shown by doing visitation. 11.94% political platform  is shown by talking about achievement.
date: 2019-09-17
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38144/1/NIM.%2015730057BAB%20I_BAB%20IV_DAFTAR%20PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38144/2/NIM.%2015730057_BAB%20II_BAB%20III.pdf
identifier:   ARI NURHAMDIYAH, NIM. 15730057  (2019) POLITICAL BRANDING JOKOWI SEBAGAI CALON PRESIDEN (Analisis Isi Timeline Akun Twitter @jokowi Pada Bulan Desember 2018).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.