%0 Thesis
%9 Skripsi
%A ARI NURHAMDIYAH, NIM. 15730057
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2019
%F digilib:38144
%I UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
%K Jokowi, Presidential Candidate, Political Branding, Social Media, Twitter
%P 138
%T POLITICAL BRANDING JOKOWI SEBAGAI CALON PRESIDEN  (Analisis Isi Timeline Akun Twitter @jokowi Pada Bulan Desember 2018)
%U https://digilib.uin-suka.ac.id/id/eprint/38144/
%X This research aims to determine the political branding that is built by  Jokowi during presidential election in 2019 on his official Twiiter  account @jokowi in December 2018. This research is classified as a  quantitative content analysis.The population of this study is all the post  from Twitter @jokowi in December 2018, and the post during that time  are 67 posts. Methods of data collection are using screen capture  documentation of post on Twitter @jokowi, and by doing research on  literature obtained from books, journal, internet, coding sheet, and  other studies are considered to be relevant.  The analysis result found that: (1) Jokowi’s political branding is built  by three aspects, personalities, appearance, and political key message.  (2) Personalities can be shown in four categories, relationship,  originality, technological user, and personal value. 11.94%  relationship is built by Jokowi with beetwen the public and  organization. 2.99% originality is built by showing role as patriarch.  13.43% technological user is built by doing vlog. 8.96% personal value  is built by doing expression of congratulation. (3) Appearance can be  shown in three categories, clothes, hair style, and hand sign. 35.82%  shown that Jokowi using white shirt. 47.76% of hair style by not using  any accsesories. 7.67% hand sign is showing gesture of hand shake. (4)  Political key message can be shown in four categories, hope, public  support, activity report, and political platform. 10.45% hope is talking  about the infrastructure. Public support only takes 1.49%. 26.87%  activity report is shown by doing visitation. 11.94% political platform  is shown by talking about achievement.
%Z Dr. Iswandi Syahputra, S.Ag., M.Si.