@phdthesis{digilib38167,
           month = {September},
           title = {PENGGUNAAN MEDIA BARU SEBAGAI TUJUAN PROMOSI WISATA DAERAH (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI PLESIR KEBUMEN OLEH DINAS KEPEMUDAAN, OLAHRAGA DAN PARIWISATA 
KABUPATEN KEBUMEN)},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 15730061 NADIA NUR HADIJAH},
            year = {2019},
            note = {Niken Puspitasari, M.Si},
        keywords = {New Media, Promotions, Natural Tourism},
             url = {https://digilib.uin-suka.ac.id/id/eprint/38167/},
        abstract = {Kebumen?s government creates Aplications Plesir Kebumen to promote Kebumen tourism because Kebumen has the variety of culture like a cultural dance, traditional clothes and food also beautiful local tourism. The usage of Plesir Kebumen was used to a subject of this research because of its ?richness? according of Media Richness Theory by Darft and Langel (1986) that focus on a media usage and its abbility to spread the informations and minimize the difference intrepertations. This research is using a qualitatif method on Plesir Kebumen. During the research, the researcher visited the interviewees and do a deep, directly interview, observation, documentation and prove it by triangulation. The research proving that the symbol, text and vidios feature of Plesir Kebumen are compatible to be a strategy as a promotion of Kebumen natural tourism.}
}