%0 Thesis
%9 Skripsi
%A NADIA NUR HADIJAH, NIM. 15730061
%B FAKULTAS ILMU SOSIAL DAN HUMANIORA
%D 2019
%F digilib:38167
%I UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
%K New Media, Promotions, Natural Tourism
%P 105
%T PENGGUNAAN MEDIA BARU SEBAGAI TUJUAN PROMOSI WISATA DAERAH (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI PLESIR KEBUMEN OLEH DINAS KEPEMUDAAN, OLAHRAGA DAN PARIWISATA   KABUPATEN KEBUMEN)
%U https://digilib.uin-suka.ac.id/id/eprint/38167/
%X Kebumen’s government creates Aplications Plesir Kebumen to promote Kebumen tourism because Kebumen has the variety of culture like a cultural dance, traditional clothes and food also beautiful local tourism. The usage of Plesir Kebumen was used to a subject of this research because of its “richness” according of Media Richness Theory by Darft and Langel (1986) that focus on a media usage and its abbility to spread the informations and minimize the difference intrepertations. This research is using a qualitatif method on Plesir Kebumen. During the research, the researcher visited the interviewees and do a deep, directly interview, observation, documentation and prove it by triangulation. The research proving that the symbol, text and vidios feature of Plesir Kebumen are compatible to be a strategy as a promotion of Kebumen natural tourism.
%Z Niken Puspitasari, M.Si