TY  - THES
N1  - Niken Puspitasari, M.Si
ID  - digilib38167
UR  - https://digilib.uin-suka.ac.id/id/eprint/38167/
A1  - NADIA NUR HADIJAH, NIM. 15730061
Y1  - 2019/09/03/
N2  - Kebumen?s government creates Aplications Plesir Kebumen to promote Kebumen tourism because Kebumen has the variety of culture like a cultural dance, traditional clothes and food also beautiful local tourism. The usage of Plesir Kebumen was used to a subject of this research because of its ?richness? according of Media Richness Theory by Darft and Langel (1986) that focus on a media usage and its abbility to spread the informations and minimize the difference intrepertations. This research is using a qualitatif method on Plesir Kebumen. During the research, the researcher visited the interviewees and do a deep, directly interview, observation, documentation and prove it by triangulation. The research proving that the symbol, text and vidios feature of Plesir Kebumen are compatible to be a strategy as a promotion of Kebumen natural tourism.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
KW  - New Media
KW  -  Promotions
KW  -  Natural Tourism
M1  - skripsi
TI  - PENGGUNAAN MEDIA BARU SEBAGAI TUJUAN PROMOSI WISATA DAERAH (STUDI DESKRIPTIF KUALITATIF PADA APLIKASI PLESIR KEBUMEN OLEH DINAS KEPEMUDAAN, OLAHRAGA DAN PARIWISATA 
KABUPATEN KEBUMEN)
AV  - restricted
EP  - 105
ER  -