relation: https://digilib.uin-suka.ac.id/id/eprint/38208/
title: STRATEGI UNIVERSITAS‘AISYIYAH YOGYAKARTA  DALAM MERANCANG BAURAN PROMOSI
creator: AYESHA RAHMI, NIM. 15730106
subject: Ilmu Komunikasi
description: The city of Yogyakarta is one of the few cities that are recommended to continue  their education at the tertiary level, many universities in Yogyakarta offer mutual  benefits from their services. So, ‘Aisyiyah University Yogyakarta needs to have  the right promotion strategy to attract prospective new students. The aim of this  research is to find out the promotion mix strategy used by Yogyakarta's Aisyiyah  University to attract new students. The object of observation was conducted at isy  Aisyiyah University, Yogyakarta. This study uses descriptive qualitative SWOT  analysis to take advantage of opportunities and maximize the strengths of  'Aisyiyah University and reduce weaknesses and avoid threats from outside the  company. By using data collection techniques for interviews, observations and  interviews. The results of this study when analyzed using Yogyakarta Aisyiyah  University SWOT used five promotional mix tools including: advertising, sales  promotion, personal selling, publicity and direct marketing.
date: 2019-07-24
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38208/1/15730106_BAB%20I_BAB%20IV_DAFTAR%20PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38208/3/15730106_BAB%20II_BAB%20III.pdf
identifier:   AYESHA RAHMI, NIM. 15730106  (2019) STRATEGI UNIVERSITAS‘AISYIYAH YOGYAKARTA DALAM MERANCANG BAURAN PROMOSI.  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.