TY  - THES
N1  - Dra. Marfuah Sri Sanityastuti, M. Si.
ID  - digilib38208
UR  - https://digilib.uin-suka.ac.id/id/eprint/38208/
A1  - AYESHA RAHMI, NIM. 15730106
Y1  - 2019/07/24/
N2  - The city of Yogyakarta is one of the few cities that are recommended to continue
their education at the tertiary level, many universities in Yogyakarta offer mutual
benefits from their services. So, ?Aisyiyah University Yogyakarta needs to have
the right promotion strategy to attract prospective new students. The aim of this
research is to find out the promotion mix strategy used by Yogyakarta's Aisyiyah
University to attract new students. The object of observation was conducted at isy
Aisyiyah University, Yogyakarta. This study uses descriptive qualitative SWOT
analysis to take advantage of opportunities and maximize the strengths of
'Aisyiyah University and reduce weaknesses and avoid threats from outside the
company. By using data collection techniques for interviews, observations and
interviews. The results of this study when analyzed using Yogyakarta Aisyiyah
University SWOT used five promotional mix tools including: advertising, sales
promotion, personal selling, publicity and direct marketing.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
KW  - Strategy
KW  -  SWOT Analysis
KW  -  Promotion Mix
M1  - skripsi
TI  - STRATEGI UNIVERSITAS?AISYIYAH YOGYAKARTA
DALAM MERANCANG BAURAN PROMOSI
AV  - restricted
EP  - 114
ER  -