eprintid: 38217
rev_number: 11
eprint_status: archive
userid: 6
dir: disk0/00/03/82/17
datestamp: 2020-07-24 06:08:42
lastmod: 2020-07-24 06:08:53
status_changed: 2020-07-24 06:08:42
type: thesis
metadata_visibility: show
creators_name: Khoeriyah Setyawati, 15730008
title: DESTINATION BRANDING DESA WISATA NGLINGGO DALAM MENGEMBANGKAN DESTINASI WISATA
(Studi Deskriptif Kualitatif di Desa Wisata Nglinggo, Kulon Progo, Yogyakarta)
ispublished: pub
subjects: pmi
divisions: jur_ikom
full_text_status: restricted
keywords: destination branding, destination development, nglinggo tourist village
note: Rika Lusri Virga, S,IP, MA
abstract: Destination Branding Nglinggo Tourism Village is a strategy that is carried out to form an attractive identity in introducing destination products to tourists. The purpose of this study was to determine how the implementation of destination branding in the Nglinggo Tourism Village. This research uses descriptive qualitative method by collecting data through interviews, observation and documentation. The theory used in this study is the destination branding stage by Morgan and Prichard and the development of destinations by charters and febricius.
The results of this study, researchers found that the Nglinggo Tourism Village tourist destinations arrange and package the potential of natural and cultural resources in destination branding. Nglinggo Tourism Village destination branding is done by determining the potential, marketing strategies with segmentation, targeting, and positioning, promoting the use of effective and communicative media and in developing destinations, Nglinggo Tourism Village integrates local communities in synergy with the government and academics in implementing each tourism program. So that tourist destinations can advance and develop into leading tourism villages in Yogyakarta.
Keyword : destination branding, destination development, nglinggo tourist village
date: 2019-11-20
date_type: published
pages: 195
institution: UIN Sunan Kalijaga
department: Fakultas Ilmu Sosial dan Humaniora
thesis_type: skripsi
thesis_name: other
citation:   Khoeriyah Setyawati, 15730008  (2019) DESTINATION BRANDING DESA WISATA NGLINGGO DALAM MENGEMBANGKAN DESTINASI WISATA (Studi Deskriptif Kualitatif di Desa Wisata Nglinggo, Kulon Progo, Yogyakarta).  Skripsi thesis, UIN Sunan Kalijaga.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/38217/1/15730008_BAB-1-IV-DAFTAR-PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/38217/2/15730008_BAB-II_sampai_III.pdf