TY  - THES
N1  - Dr. Iswandi Syahputra S.Ag., M.S.i,
ID  - digilib38218
UR  - https://digilib.uin-suka.ac.id/id/eprint/38218/
A1  - AULIA PUSPANJALI, 15730043
Y1  - 2019/10/01/
N2  - Nowdays, rebranding has become one of the programs carried out
by developing companies, both startups and government agencies. Each
has a different method or many other different ways but basically has the
same goal purpose which is to change or improve the company's image.
The rebranding process is something that must be considered in detail in
the rebranding program. Government agencies in this phase should
understand good steps so that the target market has a significant impact on
the success of this program.
This study uses descriptive qualitative methods and uses the
concept of the rebranding process as a theoretical foundation. The results
of this study are the Public Relations and Legal Advocacy of the State
Minister for Cooperative Small and Medium Enterprises have not fully
worked systematically in the cooperative rebranding process. This is
because the Public Relations does not have a special team to carry out a
cooperative rebranding process to increase the awareness of this millennial
generation but overall the rebranding process carried out has given the
millennial generation the attraction to find out what a cooperative is
through several activities or innovations that have been carried out by the
Public Relations and Legal Advocacy of the State Minister for
Cooperative Small and Medium Enterprises
Keywords: Rebranding, Rebranding Process, Millennials Generation
PB  - UIN Sunan Kalijaga
KW  - Rebranding
KW  -  Rebranding Process
KW  -  Millennials Generation
M1  - skripsi
TI  - PROSES REBRANDING KOPERASI UNTUK MENINGKATKAN
AWARENESS GENERASI MILENIAL
( Studi Deskriptif Kualitatif pada Bidang Humas Kementerian Koperasi dan
UKM RI )
AV  - restricted
EP  - 100
ER  -