relation: https://digilib.uin-suka.ac.id/id/eprint/38224/
title: INTEGRATED MARKETING COMMUNICATIONS DALAM  MENINGKATKAN PENJUALAN  (Studi Deskriptif Kualitatif Pada Arfa Barbershop)
creator: Renno Hadi Ananta, NIM. 15730072
subject: Komunikasi Sosial
description: This research is a qualitative descriptive study that  discusses marketing conducted by Arfa Barbershop to increase  company sales. This research is motivated by the phenomenon  of metrosexual men who have high attention in terms of their  appearance, especially his hair. With this phenomenon, the  barbershop business emerges, and to meet these needs, the  barbershop business is increasingly found. Integated marketing  communications is an important activity for a companies to do  their business activities. This research has a focus on marketing  to increase company sales.  Arfa Barbershop uses several forms of poin of integrated  marketing communications to support its business activities. The  integrated marketing communications used by Arfa Barbershop  is advertising, sales promotion, public relations, publications,  personal sales, sponsorship events, word of mouth, and viral  marketing. In increasing sales, companies must pay attention to  several factors, including service, distribution, price and quality.  In this research, it was found that integrated marketing  communications activities that carried out by Arfa Barbershop  can increase sales, this data is based on interviews conducted  with several sources directly related to the management of Arfa  Barbershop.  Keywords: Integrated Marketing Communications,  Promotion, Sales, Company, Arfa Barbershop
date: 2019-11-15
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38224/1/15730072__BAB%20%20I%2C%20BAB%20IV%2C%20DAFTAR%20PUSTAKA%2C.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38224/2/15730072__BAB%20II%2C%20BAB%20III.pdf
identifier:   Renno Hadi Ananta, NIM. 15730072  (2019) INTEGRATED MARKETING COMMUNICATIONS DALAM MENINGKATKAN PENJUALAN (Studi Deskriptif Kualitatif Pada Arfa Barbershop).  Skripsi thesis, UIN Sunan Kalijaga.