TY  - THES
N1  - Dra. Marfu?ah Sri Sanityastuti, M.Si
ID  - digilib38224
UR  - https://digilib.uin-suka.ac.id/id/eprint/38224/
A1  - Renno Hadi Ananta, NIM. 15730072
Y1  - 2019/11/15/
N2  - This research is a qualitative descriptive study that
discusses marketing conducted by Arfa Barbershop to increase
company sales. This research is motivated by the phenomenon
of metrosexual men who have high attention in terms of their
appearance, especially his hair. With this phenomenon, the
barbershop business emerges, and to meet these needs, the
barbershop business is increasingly found. Integated marketing
communications is an important activity for a companies to do
their business activities. This research has a focus on marketing
to increase company sales.
Arfa Barbershop uses several forms of poin of integrated
marketing communications to support its business activities. The
integrated marketing communications used by Arfa Barbershop
is advertising, sales promotion, public relations, publications,
personal sales, sponsorship events, word of mouth, and viral
marketing. In increasing sales, companies must pay attention to
several factors, including service, distribution, price and quality.
In this research, it was found that integrated marketing
communications activities that carried out by Arfa Barbershop
can increase sales, this data is based on interviews conducted
with several sources directly related to the management of Arfa
Barbershop.
Keywords: Integrated Marketing Communications,
Promotion, Sales, Company, Arfa Barbershop
PB  - UIN Sunan Kalijaga
KW  - Integrated Marketing Communications
KW  - 
Promotion
KW  -  Sales
KW  -  Company
KW  -  Arfa Barbershop
M1  - skripsi
TI  - INTEGRATED MARKETING COMMUNICATIONS DALAM
MENINGKATKAN PENJUALAN
(Studi Deskriptif Kualitatif Pada Arfa Barbershop)
AV  - restricted
EP  - 158
ER  -