@phdthesis{digilib38226,
           month = {December},
           title = {EFEKTIVITAS WEB SERIES SEBAGAI MEDIA
PROMOSI PRODUK
( Deskriptif Kuantitatif pada Viewers Web Series
Axelerate The Series: Kostan Ax/3 Eps 4 di Youtube)},
          school = {UIN Sunan Kalijaga},
          author = {NIM 15730091 Iqbal Maulana Fahrozi},
            year = {2019},
            note = {Rika Lusri Virga,S.IP .,M.A},
        keywords = {Brand, Youtube, Web Series, Effectiveness,
EPIC Model.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/38226/},
        abstract = {In this modern era, competition in the business
world is very tight, every manufacturer compete to have the
right strategy in marketing their products. Advertising is an
important aspect to sell, because advertising is considered
to have a broad reach by utilizing mass media. As time has
grown the internet has grown very rapidly and became an
alternative to media, various new media have emerged such
as social media. Axe is one brand that utilizes social media
in marketing its products through Youtube, by making a
web series entitled Web Series Axelerate The Series: Kostan
Ax/3.
The purpose of this study was to determine the
effectiveness of the Web Series Axelerate The Series:
Kostan Ax/3 as a media product promotion with EPIC
Model analysis, the research method used quantitative
method. The population of this study came from the number
of viewers in episode 4 of the Web Series Axelerate The
Series: Kostan Ax/3 with a sample of 100 respondents
obtained from the Slovin formula and using simple random
sampling technique.
The results of this study that the effectiveness of Web
Series Axelerate The Series: Kostan Ax/3 as a media
product promotion is included in the effective category with
an average EPIC Model value of 3.86. In this study, there
are r tables with a value of 0.1966 so they can be declared
valid, and Cronbach alpha of 0.922 is declared reliable.
Keywords: Brand, Youtube, Web Series, Effectiveness,
EPIC Model.}
}