TY  - THES
N1  - Rika Lusri Virga, S.IP., M.A
ID  - digilib38228
UR  - https://digilib.uin-suka.ac.id/id/eprint/38228/
A1  - KRISNA BAYU KRISTIYANTO, NIM. 15730126
Y1  - 2019/07/11/
N2  - Ngangkring Apparel as a ?rookie? for creative company in Yogykarta was
able to sold a lot of product for a month. There are many aspects to answer the
phenomenom from this company, one of them which is the brand image of the
company, and this research essentially discusses about Visual Communication
Design to create a brand image in the Ngangkring Apparel. The question of this
research is about how Ngangkring Apparel creates the Brand Image of the
company. Ngangkring Apparel as a creative company should to be different from
another company and actually they have to make a strategy. The research was
using qualitative description with deep interview, observation and documentation
to get the data. Depend on this metode, the research want to find how Ngangkring
Apparel create their Brand Image, with the theoritica basis used visual
communication design from Rakhmat Supriyanto. The result indicates that
Ngangkring Apparel use the elements of Visual Communication Design to create
the Brand Image of the company with using value ?Local and Modern? for each
design that they made, but Ngangkring Apparel not capable enough to build their
Brand Image for their consument.
PB  - UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
KW  - Visual Communication Design
KW  -  Brand Image
KW  -  Creative Company
KW  - 
Graphic Design.
M1  - skripsi
TI  - DESAIN KOMUNIKASI VISUAL DALAM MEMBENTUK BRAND IMAGE
(STUDI DESKRIPTIF KUALITATIF PADA PERUSAHAAN NGANGKRING APPAREL, YOGYAKARTA)
AV  - restricted
EP  - 126
ER  -