eprintid: 38228
rev_number: 10
eprint_status: archive
userid: 77
dir: disk0/00/03/82/28
datestamp: 2020-02-12 07:18:26
lastmod: 2020-02-12 07:18:26
status_changed: 2020-02-12 07:18:26
type: thesis
metadata_visibility: show
creators_name: KRISNA BAYU KRISTIYANTO, NIM. 15730126
title: DESAIN KOMUNIKASI VISUAL DALAM MEMBENTUK BRAND IMAGE
(STUDI DESKRIPTIF KUALITATIF PADA PERUSAHAAN NGANGKRING APPAREL, YOGYAKARTA)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: Visual Communication Design, Brand Image, Creative Company,
Graphic Design.
note: Rika Lusri Virga, S.IP., M.A
abstract: Ngangkring Apparel as a “rookie” for creative company in Yogykarta was
able to sold a lot of product for a month. There are many aspects to answer the
phenomenom from this company, one of them which is the brand image of the
company, and this research essentially discusses about Visual Communication
Design to create a brand image in the Ngangkring Apparel. The question of this
research is about how Ngangkring Apparel creates the Brand Image of the
company. Ngangkring Apparel as a creative company should to be different from
another company and actually they have to make a strategy. The research was
using qualitative description with deep interview, observation and documentation
to get the data. Depend on this metode, the research want to find how Ngangkring
Apparel create their Brand Image, with the theoritica basis used visual
communication design from Rakhmat Supriyanto. The result indicates that
Ngangkring Apparel use the elements of Visual Communication Design to create
the Brand Image of the company with using value “Local and Modern” for each
design that they made, but Ngangkring Apparel not capable enough to build their
Brand Image for their consument.
date: 2019-07-11
date_type: published
pages: 126
institution: UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA
department: FAKULTAS ILMU SOSIAL DAN HUMANIORA
thesis_type: skripsi
thesis_name: other
citation:   KRISNA BAYU KRISTIYANTO, NIM. 15730126  (2019) DESAIN KOMUNIKASI VISUAL DALAM MEMBENTUK BRAND IMAGE (STUDI DESKRIPTIF KUALITATIF PADA PERUSAHAAN NGANGKRING APPAREL, YOGYAKARTA).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/38228/1/5730126_PRA%20BAB_%20BAB%20I_BAB%20IV_DAFTAR%20PUSTAKA_LAMPIRAN.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/38228/2/5730126_BAB%20II_BAB%20III.pdf