@phdthesis{digilib38233,
           month = {August},
           title = {STRATEGI WORD OF MOUTH MARKETING DALAM MENGEMBANGKAN BISNIS (STUDI DESKRIPTIF KUALITATIF PADA PELAYANAN PRAKTIS WEDDING ORGANIZER)},
          school = {UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA YOGYAKARTA},
          author = {NIM. 15730135 MUHAMMAD ILHAM ALHAQ},
            year = {2019},
            note = {Dra. Marfuah Sri Sanityastuti, M.Si,},
        keywords = {Word Of Mouth Communication, Business Development,
Praktis Wedding Organizer},
             url = {https://digilib.uin-suka.ac.id/id/eprint/38233/},
        abstract = {Industrial development is an important aspect in improving the
economy of the community. In improving the economy of the
community, the development of the company's business is very
important to do to support the improvement of the economy. Praktis
Wedding Organizer is one of the companies in the field of services that
do not use conventional advertising media to promote their companies.
However, Praktis Wedding Organizer uses a word of mouth
communication strategy as a promotional strategy to run and develop a
business. This study uses a descriptive method with a qualitative
approach in which theory triangulation as a validity test of data that
has been obtained by researchers, through interviews and observation
methods. The result, Practical Wedding Organizer managed to develop
its business through the promotion of word of mouth communication,
this was marked by the influence of business elements when the
promotion of word of mouth. Keywords: Word of Mouth
Communication, Business Development, Practical Wedding Organizer.}
}