eprintid: 38598
rev_number: 10
eprint_status: archive
userid: 6
dir: disk0/00/03/85/98
datestamp: 2020-10-12 01:43:11
lastmod: 2020-10-12 01:43:18
status_changed: 2020-10-12 01:43:11
type: book_section
metadata_visibility: show
creators_name: Prabowo, Thoriq Tri
creators_name: Manabat, April Ramos
title: Gethok Tular, Traditional Knowledge Preservation Method: Opportunities and Challenges
ispublished: pub
subjects: I
divisions: x_proc
full_text_status: public
keywords: Gethok Tular; word-of-mouth; traditional communication; knowledge preservation
abstract: With the ever-increasing amount of information readily available nowadays, it is indeed empirical for mankind to preserve knowledge for future generation. The emergence of technology both posits opportunities and challenges on how knowledge is being preserve. Known as Gethok Tular or word-of-mouth (WOM), it is a conventional marketing method of communication using traditional or offline marketing technique of getting people to talk about products and services positively (Alire, 2007). Looping “trusted advisers” as credible marketing ambassadors, Gethok Tular allows the validity of information to be tested several times through dissemination of information gained through someone else’s experiences. A literature study in nature, this undertaking aims to describe the challenges and opportunities of Gethok Tular or word-of-mouth (WOM) as a traditional method of knowledge preservation. Data were derived from analysis of different literatures available and deriving general principles from specific observations. Similar with “lots of copies keep stuff safe” (LOCKSS) preservation method or principle, this study intends to explore the possibilities of Gethok Tular as a knowledge preservation method especially in the digital era. While it is true that privatization or censoring information cannot be ignored, rigorous examination of information received thru Gethok Tular should also be considered to avoid distortion and further destruction of valuable knowledge and information.
date: 2019-10-23
date_type: published
publisher: UIN SUNAN KALIJAGA
place_of_pub: Yogyakarta
pagerange: 45-54
pages: 250
refereed: TRUE
isbn: 2715-0550
book_title: PROCEEDINGS Adab-International Conference on Information and Cultural Sciences “Cultural Literacy and Islam in the Post-Truth Society”
citation:   Prabowo, Thoriq Tri and Manabat, April Ramos  (2019) Gethok Tular, Traditional Knowledge Preservation Method: Opportunities and Challenges.   In:  PROCEEDINGS Adab-International Conference on Information and Cultural Sciences “Cultural Literacy and Islam in the Post-Truth Society”.   UIN SUNAN KALIJAGA, Yogyakarta, pp. 45-54.  ISBN 2715-0550     
document_url: https://digilib.uin-suka.ac.id/id/eprint/38598/1/cover-sambutan.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/38598/2/Thoriq%20Tri%20Prabowo%20and%20April%20Ramos%20Manabat%20-%20Gethok%20Tular%2C%20Traditional%20Knowledge%20Preservation%20Method%20Opportunities%20and%20Challenges.pdf