relation: https://digilib.uin-suka.ac.id/id/eprint/38762/
title: PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN  PEMBELIAN AKSESORI  (Survei pada Followers Akun Instagram @promodazzle)
creator: Alfi Nur’aini, NIM.15730012
subject: Ilmu Komunikasi
description: Social media is now an integral part of people's daily lives. At this time,  social media is not only used to exchange news or ordinary information, but is also  used for business, especially in terms of marketing. Marketing through social media  platforms is commonly referred to as Social Media Marketing. Among the many  platforms that offer special features for these businesses is Instagram. One account  that utilizes Instagram as one of its marketing tools is the @promodazzle account.  On this occasion, researchers chose the @promodazzle instagram account  to be examined using social media marketing theory to determine the magnitude of  influence, direction of the relationship and its significance for accessory purchase  decisions. This type of research is a quantitative study using primary data obtained  directly from respondents through questionnaires. The selected respondents were  Instagram account followers @promodazzle which obtained the number of samples  through the Slovin formula which is one hundred followers.  Based on the results of tests and analyzes that have been carried out using  the Partial Least Structural Model (SEM - PLS) equation analysis method with  SmartPLS software version 3.0, it is concluded that there is an influence of social  media marketing variable (X) on the purchase decision variable (Y) of 61 7%. This  is evidenced by the value of R-Square = 0.617. The output results in the Original  Sampe (O) table show the relationship between variable X and Y in the positive  direction. The T-Statistics value which is greater than the T-Table value means that  there is a significant influence of the X variable on Y. Based on these results it is  stated that social media marketing @promodazzle account has a significant  positive effect of 61.7% on the decision to buy accessory by followers from their  Instagram account.
date: 2020-01-31
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38762/1/15730012_BAB_I_BAB_IV_DAFTAR_PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38762/2/15730012_BAB_II_III.pdf
identifier:   Alfi Nur’aini, NIM.15730012  (2020) PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN AKSESORI (Survei pada Followers Akun Instagram @promodazzle).  Skripsi thesis, UIN Sunan Kalijaga.