<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle)"^^ . "Social media is now an integral part of people's daily lives. At this time,\r\nsocial media is not only used to exchange news or ordinary information, but is also\r\nused for business, especially in terms of marketing. Marketing through social media\r\nplatforms is commonly referred to as Social Media Marketing. Among the many\r\nplatforms that offer special features for these businesses is Instagram. One account\r\nthat utilizes Instagram as one of its marketing tools is the @promodazzle account.\r\nOn this occasion, researchers chose the @promodazzle instagram account\r\nto be examined using social media marketing theory to determine the magnitude of\r\ninfluence, direction of the relationship and its significance for accessory purchase\r\ndecisions. This type of research is a quantitative study using primary data obtained\r\ndirectly from respondents through questionnaires. The selected respondents were\r\nInstagram account followers @promodazzle which obtained the number of samples\r\nthrough the Slovin formula which is one hundred followers.\r\nBased on the results of tests and analyzes that have been carried out using\r\nthe Partial Least Structural Model (SEM - PLS) equation analysis method with\r\nSmartPLS software version 3.0, it is concluded that there is an influence of social\r\nmedia marketing variable (X) on the purchase decision variable (Y) of 61 7%. This\r\nis evidenced by the value of R-Square = 0.617. The output results in the Original\r\nSampe (O) table show the relationship between variable X and Y in the positive\r\ndirection. The T-Statistics value which is greater than the T-Table value means that\r\nthere is a significant influence of the X variable on Y. Based on these results it is\r\nstated that social media marketing @promodazzle account has a significant\r\npositive effect of 61.7% on the decision to buy accessory by followers from their\r\nInstagram account."^^ . "2020-01-31" . . . . "UIN Sunan Kalijaga"^^ . . . "Fakultas Sains dan Teknologi, UIN Sunan Kalijaga"^^ . . . . . . . . . "NIM.15730012"^^ . "Alfi Nur’aini"^^ . "NIM.15730012 Alfi Nur’aini"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Text)"^^ . . . . . "15730012_BAB_I_BAB_IV_DAFTAR_PUSTAKA.pdf"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Text)"^^ . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN\r\nPEMBELIAN AKSESORI\r\n(Survei pada Followers Akun Instagram @promodazzle) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #38762 \n\nPENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN \nPEMBELIAN AKSESORI \n(Survei pada Followers Akun Instagram @promodazzle)\n\n" . "text/html" . . . "Ilmu Komunikasi"@en . .