eprintid: 38764
rev_number: 11
eprint_status: archive
userid: 6
dir: disk0/00/03/87/64
datestamp: 2020-11-03 12:29:05
lastmod: 2020-11-03 12:29:15
status_changed: 2020-11-03 12:29:05
type: thesis
metadata_visibility: show
creators_name: Lala Friska Asparingga, NIM. 15730036
title: PERSONAL BRANDING RIDWAN KAMIL
MENGGUNAKAN KEARIFAN LOKAL SILIH ASAH
SILIH ASIH SILIH ASUH DI INSTAGRAM
(Analisis Isi Akun @ridwankamil Periode 01 Januari 2018-31
Desember 2018)
ispublished: pub
subjects: I
divisions: jur_ikom
full_text_status: restricted
keywords: personal branding, local wisdom, silih asah silih
asih silih asuh, ridwan kamil, Instagram
note: Drs. Bono Setyo, M.Si
abstract: Social media had a rapid development so that it was widely
used to carry out the Personal Branding process, one of
which was used by public officials, Ridwan Kamil, who was
famously active in using social media. This study described
ridwankamil's personal branding using the local wisdom
"silih asah silih asih silih asuh" on the @ridwankamil
Instagram account in the span of 1 January - 31 December
2018 which was divided into two periods namely on 1
January - 31 June 2018 and 1 July - 31 December 2018. This
research used quantitative analysis of content research with
a total population of 1006 and 287 samples. The data
collection method was documentation such as screen capture,
photos, videos, IGTV in the @ridwankamil account. This
research resulted the finding that on building personal
branding using local wisdom, from the highest upload period
January 1 to June 31 2018 was "Spesialisasi Behavior silih
asah" with 33% of 144 uploads and in the period July 1 -
December 31 2018 found that Ridwan Kamil built personal
branding with the category "Spesialisasi Service silih asah"
with 29 of 143 uploads.
date: 2020-02-17
date_type: published
pages: 165
institution: UIN Sunan Kalijaga
department: Fakultas Ilmu Sosial dan Humaniora
thesis_type: skripsi
thesis_name: other
citation:   Lala Friska Asparingga, NIM. 15730036  (2020) PERSONAL BRANDING RIDWAN KAMIL MENGGUNAKAN KEARIFAN LOKAL SILIH ASAH SILIH ASIH SILIH ASUH DI INSTAGRAM (Analisis Isi Akun @ridwankamil Periode 01 Januari 2018-31 Desember 2018).  Skripsi thesis, UIN Sunan Kalijaga.   
document_url: https://digilib.uin-suka.ac.id/id/eprint/38764/1/15730036_BAB%20I_BAB%20TERAKHIR_DAFTAR_PUSTAKA.pdf
document_url: https://digilib.uin-suka.ac.id/id/eprint/38764/2/15730036_BAB%20II_S.D_SEBELUM_BAB_TERAKHIR.pdf