@phdthesis{digilib38765,
           month = {February},
           title = {MODEL AISAS DALAM PERILAKU KONSUMEN GENERASI Z
(Studi Deskriptif Kualitatif Pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan Kalijaga Terhadap Promo Shopee 11.11 Big Sale)},
          school = {UIN Sunan Kalijaga},
          author = {NIM. 15730076 Rahmatus Safitri Devi},
            year = {2020},
            note = {Prof. Dr. Iswandi Syahputra, S.Ag., M.Si,},
        keywords = {AISAS model, e-commerce, sales promotion, marketing communication.},
             url = {https://digilib.uin-suka.ac.id/id/eprint/38765/},
        abstract = {The aim of this research is to analyze the AISAS model that occurred at the Faculty of Economics and Islamic Business Students of UIN Sunan Kalijaga against the 11.11 Big Sale promo in Shopee e-commerce. The theory used to analyze the phenomena in this study is the AISAS model. This type of research is descriptive qualitative, with in-depth observation and interview techniques to four informants who are Shopee users who have made purchases using the 11.11 Big Sale promo, and have carried out activities to share information about the promo with their colleagues or relatives. The results in this study indicate that there was an AISAS model for the informants in this study, which then had an impact on increasing product sales in Shopee e-commerce.}
}