relation: https://digilib.uin-suka.ac.id/id/eprint/38896/
title: PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI  SAHAM SYARIAH  (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan  Kalijaga Yogyakarta)
creator: ARIF HIMMAWAN, NIM. 15830043
subject: Keuangan Syariah
description: This research was conducted to analyze the effect of the marketing mix on  the investment interests of Islamic stocks in students. This type of research is  quantitative research with primary data obtained directly from respondents  through questionnaires. The marketing mix tool used is 4P which stands for  product, price, place, and promotion. The sample in this study were students of the  Faculty of Economics and Islamic Business which were selected using a simple  random sampling technique. Data that has been collected is analyzed using SEM -  PLS (Structural Equation Model - Partial Least Square) technique.  The results of this study indicate that Product has a significant positive  effect on student interest in investing in Islamic stocks. This is indicated by P-Values  = 0,000 (<0.05) and the results of the parameter O (Original Sample) parameter  on the product variable is 0.276 and the t-statistic value is 3.986 (greater than t  table is 1.96). Price has a significant positive effect on students' interest in sharia  shares. Proven through the output in the P-Values table = 0.006 with the results of  the parameter coefficient on the price variable of 0.303 and the t-statistic value of  3,986. Promotion variable also has a significant positive effect on students' interest  in sharia shares. With the result of P-Values = 0,000, the parameter coefficient  value on the promotion variable is 0.316 and the t-statistic value obtained is 3.776.  The last variable, Place has no effect on interest in investing in Islamic stocks. This  is indicated by P-Values = 0.183 (> 0.05) and the magnitude of the parameter  coefficient on the place variable is 0.099 and the t-statistics value has a value of  0.183 (less than the t-table value of 1.96).
date: 2020-01-31
type: Thesis
type: NonPeerReviewed
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38896/1/15830043_BAB_I_BAB_V_DAFTAR_PUSTAKA.pdf
format: text
language: id
identifier: https://digilib.uin-suka.ac.id/id/eprint/38896/2/15830043_BAB_II_BAB_IV.pdf
identifier:   ARIF HIMMAWAN, NIM. 15830043  (2020) PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI SAHAM SYARIAH (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan Kalijaga Yogyakarta).  Skripsi thesis, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA.