<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta)"^^ . "This research was conducted to analyze the effect of the marketing mix on\r\nthe investment interests of Islamic stocks in students. This type of research is\r\nquantitative research with primary data obtained directly from respondents\r\nthrough questionnaires. The marketing mix tool used is 4P which stands for\r\nproduct, price, place, and promotion. The sample in this study were students of the\r\nFaculty of Economics and Islamic Business which were selected using a simple\r\nrandom sampling technique. Data that has been collected is analyzed using SEM -\r\nPLS (Structural Equation Model - Partial Least Square) technique.\r\nThe results of this study indicate that Product has a significant positive\r\neffect on student interest in investing in Islamic stocks. This is indicated by P-Values\r\n= 0,000 (<0.05) and the results of the parameter O (Original Sample) parameter\r\non the product variable is 0.276 and the t-statistic value is 3.986 (greater than t\r\ntable is 1.96). Price has a significant positive effect on students' interest in sharia\r\nshares. Proven through the output in the P-Values table = 0.006 with the results of\r\nthe parameter coefficient on the price variable of 0.303 and the t-statistic value of\r\n3,986. Promotion variable also has a significant positive effect on students' interest\r\nin sharia shares. With the result of P-Values = 0,000, the parameter coefficient\r\nvalue on the promotion variable is 0.316 and the t-statistic value obtained is 3.776.\r\nThe last variable, Place has no effect on interest in investing in Islamic stocks. This\r\nis indicated by P-Values = 0.183 (> 0.05) and the magnitude of the parameter\r\ncoefficient on the place variable is 0.099 and the t-statistics value has a value of\r\n0.183 (less than the t-table value of 1.96)."^^ . "2020-01-31" . . . . "UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . "Fakultas Ekonomi dan Bisnis Islam, UNIVERSITAS ISLAM NEGERI SUNAN KALIJAGA"^^ . . . . . . . . . "NIM. 15830043"^^ . "ARIF HIMMAWAN"^^ . "NIM. 15830043 ARIF HIMMAWAN"^^ . . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Text)"^^ . . . . . "15830043_BAB_I_BAB_V_DAFTAR_PUSTAKA.pdf"^^ . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Text)"^^ . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH MARKETING MIX TERHADAP MINAT INVESTASI\r\nSAHAM SYARIAH\r\n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan\r\nKalijaga Yogyakarta) (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #38896 \n\nPENGARUH MARKETING MIX TERHADAP MINAT INVESTASI \nSAHAM SYARIAH \n(Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Islam UIN Sunan \nKalijaga Yogyakarta)\n\n" . "text/html" . . . "Keuangan Syariah" . .